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About Us

Hi. My name is Elijah Stone and I'm the creator of "Where Is Up?"

I'm a singer-songwriter/Artist born and raised in Nevada but mostly grew up in Las Vegas. I started this whole brand simply from painting on clothing and letting myself express myself however I wanted to. Especially wearing the wearableart for my musical performances. But then as I encountered more and more people who loved what I stood for. I decided to make it a brand. But its not just a brand to me, It's a movement, a way of life, an everyday choice; to question reality, to express yourself and do things most others wouldn't, and to not be afraid to stand out for being different. That is what this brand means to me and more. As you wear the pieces, remember that. Don't be afraid to stand out or be different or think differently. Because without the freethinkers and people expressing themselves, what kind of world would this be?

Choose art, Choose love, Question reality, think deeper, shift your perspective and ask yourself,

Where is up?

  • CEO & LEAD DESIGNER

- Elijah Stone

  • CEO / Lead Designer

    Elijah Stone is the CEO/owner and lead designer for "Where Is Up?". He is an independent Music Artist and content creator with a love for fashion and a dream to create wearable art in the form of luxury streetwear.

    Follow him on Instagram 
  • Manufacturer & Fullfillment

    Our clothes are manufactured by 4Winners in Las Vegas. They provide extremely high quality prints on luxury blanks, shipping directly to you when you place an order from our shop.

    Follow them on Instagram 
  • Co-Designer

    Alette Duan is an Independent designer who had an essential role in the starting of the brand as well as helping design some key pieces coming soon.

    Follow her on Instagram